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PMAssist Blog

Blog Post How Property Managers Should Measure What Actually Generates Owner Leads

How Property Managers Should Measure What Actually Generates Owner Leads

By Todd Ortscheid Thursday, October 1, 2026
Property management companies have more marketing channels available than ever. They can invest in search engine optimization, Google Ads, local listings, social media, referral programs, video, email, and emerging AI search platforms.The difficult question is not which channels ... More +
Blog Post What Changing Federal Housing Policy Means for Property Managers

What Changing Federal Housing Policy Means for Property Managers

By Todd Ortscheid Monday, September 28, 2026
Federal housing policy is shifting in several directions at once. The Federal Trade Commission is considering new rules governing rental fees and price transparency, while the Department of Housing and Urban Development has withdrawn several fair housing guidance documents that p... More +
Blog Post The Small Landlord Is Changing. Property Management Must Change With Them.

The Small Landlord Is Changing. Property Management Must Change With Them.

By Todd Ortscheid Thursday, September 24, 2026
Property management companies have spent years building services, marketing, and communication practices around an older image of the small landlord. That owner was often assumed to be highly focused on cash flow, skeptical of new technology, and personally involved in decisions ... More +
Blog Post How Property Management Companies Should Evaluate Litigation and Settlement

How Property Management Companies Should Evaluate Litigation and Settlement

By Todd Ortscheid Monday, September 21, 2026
Legal disputes are an unavoidable risk in property management. Owners, residents, vendors, employees, regulators, and other parties can all raise claims involving contracts, deposits, maintenance, fair housing, accounting, or service decisions.Because litigation is expensive and ... More +
Blog Post Browser-Based AI Could Reshape Property Management Technology

Browser-Based AI Could Reshape Property Management Technology

By Todd Ortscheid Thursday, September 17, 2026
Property management companies depend on a growing collection of software platforms, but their ability to connect and automate those systems is often limited by the vendors themselves. Some providers offer extensive integrations and open APIs, while others restrict access to data ... More +
Blog Post AI Will Change Property Management, but It Will Not Eliminate the Need for Property Managers

AI Will Change Property Management, but It Will Not Eliminate the Need for Property Managers

By Todd Ortscheid Monday, September 14, 2026
Artificial intelligence can already assist with leasing communication, maintenance coordination, document preparation, reporting, scheduling, and other repetitive property management tasks. As those capabilities expand, it is reasonable to ask whether landlords will eventually us... More +
Blog Post A Messy Property Management Business Is Not Necessarily a Failing One

A Messy Property Management Business Is Not Necessarily a Failing One

By Todd Ortscheid Thursday, September 10, 2026
Industry conferences and social media can leave property management owners with a distorted impression of everyone else’s business.Speakers discuss their strongest systems, most successful hires, best financial results, and newest growth initiatives. Companies announce expa... More +
Blog Post How to Deliver a Consistent Property Management Customer Experience

How to Deliver a Consistent Property Management Customer Experience

By Todd Ortscheid Monday, September 7, 2026
A property management company can provide excellent service in one interaction and a frustrating experience in the next. The difference may have nothing to do with the company’s policies, technology, or intentions. It may simply depend on which employee answers the call or ... More +
Blog Post Why Transparency Is Becoming a Property Management Marketing Advantage

Why Transparency Is Becoming a Property Management Marketing Advantage

By Todd Ortscheid Thursday, September 3, 2026
Property management marketing has traditionally been designed to generate a lead before answering the prospect’s most important questions. Websites describe exceptional service, local expertise, and peace of mind, but often leave out pricing, policies, limitations, and othe... More +
Blog Post Choose the Benchmarks That Match the Property Management Company You Want to Build

Choose the Benchmarks That Match the Property Management Company You Want to Build

By Todd Ortscheid Monday, August 31, 2026
Industry benchmarks give property management companies something they lacked for many years: objective data. Instead of relying entirely on anecdotes, assumptions, or conference conversations, owners can compare their performance with real companies operating in the same industry... More +

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